美国：Temu 购物者忠诚度（顾客粘性）数据

国家：美国     来源媒体或者网址：https://www.retailcustomerexperience.com      时间：2024.10.7

 Numerator 跟踪消费者消费行为报告得出如下结论：

Temu 使用者每年在 Temu 上花费 247 美元，平均每年在该网站上购买六次商品。

其中超过一半（70%）是回头客。

 数据还显示：

 与普通消费者相比，Temu 购物者是千禧一代的可能性高出 22%，是 X 世代的可能性高出 18%。在Temu购物人群中， LGBTQ+群体的可能性高出 26%，是黑人的可能性高出 15%，是亚洲人的可能性高出 13%，居住在农村地区的可能性高出 10%。

 Temu购物者不大可能是正在积极管理自己的健康或喜好有机食品的顾客。他们当中冲动型购物买家的可能性要高出19%。

 48%的Temu购物者表示，他们是通过社交媒体了解产品、服务和品牌。

原文：-------------------

Temu shoppers are loyal, pretty social

The Temu shopper spends $247 a year at Temu, a Chinese online marketplace, and makes an average of six purchases on the site each year.  Well more than half, 70%, are repeat buyers.Those are findings from a Numerator report tracking consumer behavior.

The data also revealed:

Temu shoppers are 22% more likely to be millennials and 18% more likely to be Gen X vs. the average consumer.

Temu shoppers are also 26% more likely to be LGBTQ+, 15% more likely to be Black, 13% more likely to be Asian and 10% more likely to live in rural areas.

Temu shoppers are less likely to say that they are actively managing their health or are committed to organics.  They are 19% more likely to be impulse buyers.

48% of Temu shoppers say they learn about products, services and brands via social media.