欧盟新关税今夏生效，影响匈牙利Temu、AliExpress和Shein订单

he European Union will introduce a €3 uniform tariff on low‑value incoming parcels starting July, disrupting trade and targeting Chinese platforms like Temu, Shein, and AliExpress. The move aims to curb “artificially cheap” imports and level the playing field for EU retailers, with greater transparency required for shipping, logistics, duties, and taxes.

Consumers will bear higher costs; small items like phone cases may become uneconomical to order. By 2025, EU e‑commerce turnover hit €358.7 billion, with 70% of incoming parcels from just three Chinese platforms, which also dominate Hungary’s market.

Hungarian retailers must adapt by strengthening local/regional warehousing, improving supply chains, and enhancing fulfillment speed and customer experience to compete as tariffs raise cross‑border costs.

欧盟将于7月起对低价值进口包裹征收3欧元的统一关税，此举将扰乱贸易，并针对Temu、Shein和AliExpress等中国电商平台。此举旨在遏制“人为压低价格”的进口商品，并为欧盟零售商创造公平的竞争环境，要求提高运输、物流、关税和税收的透明度。

消费者将承担更高的成本；像手机壳这样的小件商品可能变得不划算。到2025年，欧盟电子商务营业额将达到3587亿欧元，其中70%的进口包裹来自仅三个中国平台，这些平台也主导着匈牙利市场。

随着关税推高跨境成本，匈牙利零售商必须通过加强本地/区域仓储、改进供应链、提高订单履行速度和改善客户体验来适应这一变化，从而保持竞争力。