美国：TEMU惊人的增长数据统计
国家：美国 来源：BACKLINKO https://backlinko.com/temu-stats 时间：2024.11.30
Temu部分关键统计数据
最近两年来，Temu 是一个以超低价格而闻名的广受欢迎的在线购物平台，由 PDD Holdings 拥有。
该平台于 2022 年推出，由于大量营销投入和大量游戏化购物概念，迅速获得了大量追随者。
如今，Temu 移动应用APP每月拥有超过 1.67 亿活跃用户，预计 2024 年年销售额将达到 540 亿美元。
以下是2024 年Temu使用情况的最新统计数据。
关键统计数据
Temu 在全球每月拥有1.67亿活跃用户。
在美国，5040万月活用户。
在过去 12 个月中，近30%的美国成年人在Temu进行购物。
Temu 的商品交易总额在2024年上半年达到200亿美元。
在美国，Temu在折扣商品类别中占据了17%的市场份额。
Temu 全球月活跃用户
截至 2024 年第一季度，Temu 应用在全球拥有1.67亿月活用户。
比 2023年第一季度的2340万月活跃用户大幅增加，同比增长达到惊人的614%。
Temu 在美国的月活用户
截至 2024 年第一季度，Temu 在美国拥有 5040 万月活跃用户
比 2023 年第一季度的2150万月活跃用户大幅增加。
Temu 全球APP应用下载量
2024年（截至9月），Temu应用下载量达到4.3174亿次。
2023年，Temu在全球App Store和Google Play上的下载量是3.4401亿次。
使用Temu应用的停留时间
2023 年第二季度，Temu用户平均每天在APP应用上花费18分钟。
这比 AliExpress速卖通（11分钟）、eBay（11分钟）或亚马逊（10分钟）每天花费的时间要多。
Temu 全球销售额
2024年前6个月，Temu销售额估计达到200亿美元，超过2023年153.3亿美元的年销售额。
预计Temu将在2024年达成540亿美元的销售额。
Temu全球订单量
根据最近的数据，2023年消费者在Temu上共下了4.123亿份订单。
仅在2023年第四季度，Temu上的订单数量就达到了1.7亿，与 2022年第四季度的1150万相比增长了14.8倍。
Temu平均订单价值
2023年第四季度，Temu上的平均客单价达到38.9美元，同比增长62.08%。
Temu 全球月访问量
2024年9月，Temu网站的月访问量达到5.652亿次。这比2024年2月的4.2069亿次月访问量大幅增加。
Temu 在美国的品牌知名度
根据 Morning Consult的数据，截至2024年3月，86%的美国成年人知道Temu。这一数字高于2023年9月的75%。
Temu 利用率
在美国，26%的受访者报告在过去12个月内在Temu上进行过购物。这与H&M(26%)和Shein (24%) 的利用率相似。
在英国，12%的消费者称在过去12个月内在Temu上进行过购物。
在英国和美国购物者中，Temu在千禧一代(25-42岁)中最受欢迎，利用率为21%，其次是X世代 (43-55 岁)，利用率为20%。
Temu 在美国的市场份额
2023年11月，Temu在美国折扣店类别中占据了17%的市场份额，仅次于Dollar General (43%) 和Dollar Tree (28%)。
Temu客户与其他零售商重叠
据Earnest Analytics的数据，超过80%的美国Temu客户曾在沃尔玛、亚马逊和塔吉特购物过。
结论
以上是2024年的Temu统计数据数据。令人难以置信的是，Temu在极短时间内增长如此之快，已经对亚马逊等传统电子商务巨头构成了巨大的威胁。
原文：------------------------------------------------------------------------
Temu Revenue and Usage Statistics
Temu is a popular shopping marketplace known for its ultra-low prices owned by PDD Holdings.
Launched in 2022, the platform quickly gained a massive following thanks to significant marketing investments and a gamified shopping concept with tons of deals.
Today, the Temu mobile app has more than 167 million monthly active users, and annual sales are forecasted to reach $54 billion in 2024.
Continue reading to find the latest statistics on Temu usage in 2024.
Here’s a quick overview of what you’ll find on this page:
Key Temu Stats
Temu has 167 million monthly active users worldwide.
In the US, 50.4 million users access the Temu mobile app at least once a month.
Nearly 3 in 10 US adults have shopped at Temu in the past 12 months.
Temu’s gross merchandise value reached $20 billion in H1 2024.
In the US, Temu claimed a 17% market share within the discount store category.
Temu Monthly Active Users Worldwide
As of Q1 2024, the Temu app has 167 million monthly active users worldwide.
That’s up from 23.4 million monthly active users in Q1 2023, representing a year-over-year increase of 614%.
Temu Monthly Active Users in the US
Temu has 50.4 million monthly active users in the US as of Q1 2024
That’s an increase from 21.5 million monthly active users in Q1 2023.
Temu App Downloads Worldwide
The number of Temu app downloads reached 431.74 million in 2024 (as of September).
In 2023, Temu downloads reached 344.01 million across the App Store and Google Play worldwide.
Average Time Spent with Temu App
In Q2 2023, Temu users spent an average of 18 minutes per day in the mobile app.
To put it in perspective, that’s more daily minutes than on AliExpress (11 minutes), eBay (11 minutes), or Amazon (10 minutes).
Temu Sales Worldwide
Temu sales in the first 6 months of 2024 reached an estimated $20 billion, suprasing annual sales of $15.33 billion in 2023.
Temu is forecasted to bring in $54 billion in sales in 2024.
Temu Order Volume Worldwide
According to recent data, consumers placed a total of 412.3 million orders on Temu in 2023.
In Q4 2023 alone, the number of orders on Temu reached 170 million, a 14.8x increase compared to 11.5 million in Q4 2022.
Temu Average Order Value
Average order value on Temu reached $38.9 in Q4 2023, representing a 62.08% year-over-year increase.
Temu Monthly Visits Worldwide
In September 2024, the number of monthly visits to the Temu website reached 565.2 million. That’s up from 420.69 million monthly visits in February 2024.
Temu Brand Awareness in the US
According to Morning Consult data, 86% of American adults are aware of Temu as of March 2024. That’s up from 75% in September 2023.
Temu Adoption Rate
In the US, 26% of survey respondents report having shopped at Temu in the past 12 months. That’s similar to H&M (26%) and Shein (24%) adoption rate.
In the UK, 12% of consumers claim to have made a purchase at Temu in the last 12 months.
Among UK and US shoppers, Temu is most popular among millennials (ages 25-42) with a 21% adoption rate, followed by Gen X (43-55) with a 20% rate.
Temu Market Share in the US
Temu claimed a 17% market share within the discount store category in the US in November 2023, behind Dollar General (43%) and Dollar Tree (28%).
Temu Customers Overlap with Other Retailers
According to Earnest Analytics data, more than 8 in 10 US Temu customers shop at Walmart, Amazon, and Target.
Conclusion
That’s it for my list of Temu stats in 2024.
It’s incredible that Temu grew so fast in a short time frame, and now poses a threat to ecommerce giants like Amazon. It will be interesting to see whether that type of growth is sustainable.