澳洲：Temu超过eBay占澳洲市场份额 20%

国家：澳大利亚   来源媒体或者网址：https://www.mi-3.com.au/28-11-2024/temu-takes-20-share-australias-retail-market-share-outpacing-ebay-fonto   时间：2024.11.28

Fonto 的最新数据显示，自在澳大利亚推出以来，Temu 首次在在线零售市场的总市场份额上超过 eBay。

2024 年 10 月，Temu 首次在澳大利亚电商交易份额跃升至 20%，而 eBay 则降至 17%，这是 Fonto 开始记录市场水平数据以来的ebay的最低点。

eBay 的市场份额从 2022 年初的 43% 的峰值逐步下降。

目前，亚马逊继续领先电商交易份额，10 月份占据了所有在线零售支出的一半以上，比 2023 年同期的份额增长了 16%。

但今年10 月是 Temu 的市场渗透率 (10.9%) 连续第二个月超过 eBay (10.4%)。

原文：-------------------------

New data from Fonto reveals that for the first time since its Australian launch, Temu has overtaken eBay in total market share of pure play Online Retailers.

In October 2024, Temu's share of spend in the category jumped to 20%, while eBay dropped to 17%, its lowest point since Fonto began recording market level data. eBay's market share has been steadily declining from a peak of 43% at the beginning of 2022.

Amazon continues to lead the category, capturing just over half of all Online Retail spend during October, a 16% gain on their share during the same period in 2023. October marked the second consecutive month where Temu’s market penetration (10.9%) exceeded eBay’s (10.4%).