南非：Takealot,亚马逊,Temu南非的竞争愈演愈烈

国家：南非   来源媒体或者网址：https://businesstech.co.za/news/business/802317/takealot-vs-amazon-vs-temu-battles-heats-up-in-south-africa/  时间：2024.12.2

Takealot（南非最大在线购物网站） 与亚马逊和 Temu 在南非的竞争愈演愈烈

Takealot 表示，它在南非面临着来自亚马逊和 Temu 的激烈竞争。

美国巨头亚马逊于今年 5 月在南非推出了其在线市场，而中国零售商 Temu 于 2024 年初开始在南非销售。

竞争加剧影响了 Takealot 集团的增长，该集团的收入增长了 11%（按当地兰特计算为 7%），GMV 增长了 11%，不包括 Superbalist。尽管如此，Takealot 集团在日用百货市场的份额仍在不断扩大。

该集团最近推出了 TakealotMore，这是一种订阅忠诚度计划，它提倡价值主张宣传，目的提高客户的忠诚度和保留率。

原文-------------------------------

Takealot says it is facing increased competition from Amazon and Temu in South Africa.

US giant Amazon launched its online Marketplace in South Africa in May of this year, while Chinese retailer Temu started selling in South Africa in early 2024.

The increased competition impacted the Takealot group’s growth, which was 11% (7% in rand local terms) revenue growth and GMV growth of 11%, excluding Superbalist.That said, the Takealot group continues to gain market share in general merchandise.

The group recently launched TakealotMore, a subscription loyalty programme that offers a value proposition that should enhance customer loyalty and retention, and Mr D has concentrated efforts on sustaining and accelerating the growth of the grocery business.