英国新闻：亚马逊新模式对应TEMU冲击

国家：英国   时间： 2024.11.14  来源媒体或网址：BBC   https://www.bbc.com>

亚马逊为了应对TEMU与希音等来自中国的低价购物平台的冲击，推出了一个名为 Haul 的新模式店铺，

该模式中，将产品售价限制在 20 美元（15.79 英镑），以对应低成本零售商 Temu 和 Shein的竞争。

这家在线购物巨头于周三在其购物应用中为美国客户提供了 Haul，这是一种仅针对移动设备的体验店铺。

亚马逊表示，购物者可以期待 Haul 产品的“疯狂低价”，这些产品“值得等待”，最多等待两周就能送达。

亚马逊将低价作为 Haul 产品的核心。

除了最高 20 美元的价格外阿妈寻表示大多数产品的价格都低于 10 美元（7.90 英镑）。

25 美元或以上的订单还可享受免费送货，送货时间为一到两周。

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Amazon has launched a new outlet called Haul which caps the price of products on sale at $20 (£15.79), in an effort to take on low-cost retailers Temu and Shein.

The online shopping giant unveiled Haul as a mobile-only experience available in its Shopping app for US customers on Wednesday.

It says shoppers can expect "crazy low prices" on Haul products that are "worth the wait" of up to two weeks for delivery.

Amazon has made low prices central to its offer with Haul.

As well as a maximum price of $20, it said most would cost less than $10 (£7.90).

Free delivery will also be available for orders of $25 or over with one to two week delivery.