法国报道:法国已成为TEMU的第二大欧洲市场
国家:法国 来源媒体或者网址:法新社 AFP 时间:2024 .12.4
Temu 电子商务平台周一透露, 法国已成为Temu的第二大欧洲市场,每月收货人数达 1200 万,仅次于德国。
Temu 宣布这一消息之际,欧盟法规要求其透明度的要求越来越高。
欧盟委员会要求 Temu 和 Shein 提供商品的详细相关信息,以确保它们确实遵守了欧盟消费者保护法,并询问这些平台,检查商品品质及其他合法性的检测措施及非法产品验证措施。
欧盟同时对其集中调查在“暗黑模式”(旨在操纵用户行为的误导性界面)、对未成年人的保护、产品推荐系统的透明度以及这些平台上卖家的可追溯性。
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France has emerged as Temu’s second-largest European market with 12 million monthly consignees, following Germany, the e-commerce platform revealed on Monday. The announcement came as Temu is facing increased transparency requirements under European Union regulations.
At the end of October, Philippe Wahl, CEO of La Poste, stated that e-tailers like Temu and Shein now account for 22% of the group’s parcel deliveries, surpassing Amazon, which accounted for 21%, and marking a significant increase from less than 5% five years ago.
From April to October, Temu recorded an average of 93.7 million monthly consignees across the European Union. Its largest markets include Germany, with 16.3 million consignees, followed by France (12 million), Italy (10 million), Poland (9.6 million), and Spain (9.4 million).
Temu also published its first transparency report for the EU on Monday, a requirement under the new Digital Services Act (DSA) aimed at regulating large online platforms.
Temu, which has seen rapid growth in Europe due to its aggressive pricing strategy, is the international version of China’s e-commerce giant Pinduoduo, founded in 2015. The platform offers a vast selection of products, including clothing, toys, home décor, tools, and tech.
In June, the European Commission requested information from Temu and Shein to ensure their compliance with EU consumer protection laws, questioning the platforms about measures put in place to report illegal products.
Other inquiries focused on "dark patterns" (misleading interfaces designed to manipulate user behaviour), protections for minors, transparency in product recommendation systems, and the traceability of sellers on these platforms.

